Digital Flagship & Direct WhatsApp Ordering Pipeline
The Business Challenge
A fast-growing boutique clothing label wanted an online brand presence and product catalog, but resisted traditional e-commerce platforms like Shopify that take 15–20% in marketplace fees, payment gateway commissions, and app subscriptions. Furthermore, their Indian customer base consistently preferred chatting before buying.
The Engineering Solution
We built a 10-page visual flagship in Astro and React with high-resolution image optimization (< 0.6s FCP). We engineered a custom "Order via WhatsApp" routing button that auto-populates product SKU, size, color, and customer details directly into the store manager's chat with zero middleman commissions.